Tara was born and raised in Austin, Texas. She graduated from Texas State University, majoring in Business Marketing from McCoy College of Business in 2010. She then went on to pursue a career in advertising where she landed her first gig with an Austin based agency at McGarrah Jessee as their junior media planner. Since then she has worked for other advertising agencies in the Austin area such as HCB Health & LatinWorks as their digital media planner. After some time freelancing for various companies doing anything from digital advertising to event planning, Tara pursued her dream of digital marketing and opened her own small business in 2014, called TSR Small Town Marketing & Design. In addition to the business, Tara takes on all things marketing at Austin Freight Systems, as their Director of Marketing for the freight brokerage company. She first started out as a filing clerk, and then moved on to a dispatcher. She has learned accounting to serve as a back up. Tara has also recently started working as a salesperson, managing her own customers as well as assist the CEO, and other salespeople on the team with making appointments and managing lead generation for the company.
Her passion is digital marketing, so her day consists of dispatching, reporting on digital campaigns and researching new innovative ways to advertise in the transportation industry, as well as assist wherever needed. She also plans all of the company events.
Personal Life: She is married to Richard Roberts and they have one son, James. She lives in Buda, TX and enjoys spending time with her family, working out at her mom’s fitness group, playing with her toddler, traveling when possible, and reading and learning anything she can get her hands on.